Home services businesses, don’t make this mistake! Call your Leads and do it Fast!… 2 ways to instantly increase percentage of leads turned into quotes. 🚨

If you run a home services business like roofing, UPVC Spraying, landscaping, whatever it is, you could be loosing customer, this super simple sales mistake was costing one of our clients thousands every month and he didn’t even know it.

And here’s the crazy part: fixing it costs nothing… The mistake? Not calling your leads, and not contacting them fast enough.

Sounds too simple to be true, right? But the difference between calling straight away and waiting even a few hours can be the difference between winning the job… or losing it forever.

Let’s break it down.

#1: Call within the hour (not tomorrow!)

When someone fills out your form, they’ve just seen your advert. They’re interested. They’re excited. They want to know what you can do for them. If you call them right away, you’re catching them while you’re fresh in their mind. That call is likely to turn into a real conversation, a quote, and possibly a booked job.

Now, what happens if you wait? One day… two days… maybe five? By the time you finally call, they’ve either forgotten you, gone cold, or already hired someone else. Worst case, they pick up the phone and either forgot you or think you’re just another scammer / cold caller.

That’s how fast the window of opportunity closes.

#2: Don’t rely on emails alone

One of my clients was generating about 30 leads a month through Meta, Google, and TikTok ads. On paper, that looked great. But he told us: “Guys, we’re generating all these leads, but hardly any of them are turning into quotes.”

When I asked about his process, he said: Step one: send an email. Step two: wait for them to respond.

And there’s the problem.

Emails are great for nurturing, but if that’s all you’re doing, you’re leaving money on the table. People ignore emails, they get buried in inboxes, or they just don’t spark enough urgency to move forward. So we made one simple change: pick up the phone as soon as the lead comes in. No magic trick. No extra spend. Just a fast, human phone call.

The result? His conversion rate from lead to quote went up by  35%!

That’s 35% more quotes. 35% more chances to win jobs. And a whole lot more revenue coming in.

#3: The brutal truth

Here’s the reality:

• The longer you wait, the colder your leads get.

• The faster you call, the hotter the conversation.

It really is that simple.

So if you want to grow your home services business, stop letting leads slip through your fingers. Call your leads. Do it fast.

Because while you’re waiting to hit “send” on that follow-up email… your competitor might already be on the phone with them.

Ready to win more quotes and grow your business?

If you’re serious about turning more leads into paying customers, this blog is just the beginning. We’ve got far more proven strategies on:

• Generating more leads consistently.

• Turning more of those leads into quotes.

• Winning more of the quotes you send.

• And even earning more from every customer you work with.

• Contact us today and we’ll show you how to put these systems into action for your business.
• Get to know us and how we help companies like yours on our home page.
• Check out our additional services to see all the different ways we help our clients.
• And don’t just take our word for it, see our results and reviews on our Google Business Profile.

We’re a Nottingham-based digital marketing agency dedicated to helping construction businesses, roofers, driveway installers, and other home service companies win more work and grow faster. With the right systems in place, you can stop wasting leads and start maximising every opportunity.