Privacy Policy for Empire Driveways
Effective Date: 05/11/2025
This Privacy Policy explains how Empire Driveways (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information in connection with our website, services, and marketing activities. We are committed to protecting your privacy and being transparent about our data practices as we serve homeowners across Kent.
1. Who We Are
Empire Driveways is the data controller responsible for your personal data.
Company Name: Empire Driveways
Email: jack@empiredrivewaysltd.com
Phone: +44 7858 198925
Location: Kent, United Kingdom
2. Information We Collect
We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Data”). This includes:
Identity Data: Name, title, and company name.
Contact Data: Postal address (installation address), email address, and telephone numbers.
Enquiry/Transaction Data: Details of the driveway or landscaping services you have enquired about or purchased, and payment information (processed securely by third parties).
Technical Data: IP address, browser type, time zone/location, and operating system.
Usage Data: Information about how you use our website, including pages viewed and time spent on site.
Marketing Data: Your preferences in receiving marketing from us and your communication preferences.
3. How We Collect Your Data
Direct Interactions: When you fill out forms on our website (e.g., request a quote), call us, or email us.
Automated Technologies: Technical and Usage Data collected via cookies and similar tracking technologies during your visit.
Third Parties: Data from analytics providers (Google Analytics) and advertising networks (Meta/Google Ads).
4. How We Use Your Personal Data
We use your data based on the following legal grounds:
| Purpose of Processing | Legal Basis (GDPR) |
| Quotations & Service: To provide quotes, process orders, and manage driveway installation contracts. | Performance of a Contract. |
| Customer Support: To respond to enquiries and manage our relationship with you. | Legitimate Interests (to grow our business). |
| Security: To protect our website and business from fraud or technical issues. | Legitimate Interests (business security). |
| Direct Marketing: To send updates or offers regarding our Kent-based services. | Consent (new contacts) or Legitimate Interests (existing customers). |
| Digital Advertising: To show targeted ads on Facebook, Instagram, or Google. | Consent (via Cookie banner) or Legitimate Interests. |
| Analytics: To improve our website and customer experience. | Legitimate Interests. |
5. Digital Marketing and Advertising
Targeted Advertising: We may use “hashed” (anonymised) data to create custom or lookalike audiences on social media to reach people in Kent interested in home improvements.
Tracking: We use tools like the Meta Pixel to measure how well our ads are performing.
Your Control: You can object to direct marketing at any time by contacting us.
6. Sharing Your Personal Data
We may share your data with:
Service Providers: IT support, website hosting, and marketing platforms.
Advertising Partners: Google and Meta.
Professional Advisers: Insurers, bankers, or legal experts.
Legal Authorities: If required by UK law.
7. Your Choices and Opt-Out Rights
Marketing: Click ‘unsubscribe’ in any email or contact us directly to be removed from our list.
Cookies: Manage your preferences via your browser or our website’s cookie settings.
Consent: You can withdraw your consent for data processing at any time.
8. Data Security
We have implemented strict security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your data is limited to employees and partners who have a genuine “need to know” to complete your project.
9. Your Legal Rights
Under UK data protection law, you have the right to:
Request access to your data.
Request correction or erasure.
Object to or restrict processing.
Request data portability.
10. How to Complain
If you have concerns, please contact us first so we can resolve them. You also have the right to complain to the Information Commissioner’s Office (ICO) (www.ico.org.uk), the UK’s supervisory authority for data protection.