Increasing conversion rates post appointment!

EVERY APPOINTMENT-BASED BUSINESS HAS HEARD THESE PHRASES...
"Umm, I'll think about it."
"Let me check with the missus first."
"I’ll have a think and give you a call back."

Sound familiar? These are the words no one likes to hear. But here’s the good news, there’s a proven way to turn those hesitations into sales using targeted Meta ads. Let’s dive in!

What Are the Two Essentials You Need Before You Start?

To make this work, you’ll need just two essentials:

• The prospect’s email address.
• A well-maintained Facebook and Instagram account.

The Core Part of This Funnel...

Meta’s email targeting feature is a game changer for social media managers and ad buyers. It lets businesses run ads targeting accounts linked to specific email addresses. You’re probably guessing where this is going, right?

How to set it up!

When someone books an appointment, be sure to collect their email address. Add it to your prospects’ email list, and then upload this list to Meta’s email targeting system.

Keep your social media pages up to date!

Your social profiles are the backbone of any Meta campaign. They’re where prospects go to learn more about your service, read testimonials from past clients, and connect with your team. A solid page builds trust and credibility, don’t overlook this step! this is a crucial step as it means your adverts will be specifically shown to people who are currently already in your funnel...

Creating the perfect Ad

The ads themselves are crucial. Here’s what they should include:

• Testimonials: Show social proof to build trust.
• Case studies: More evidence that your product delivers.
• Current offers: Highlight deals that encourage action.

Tips for crafting better ads:

• Go video-first: Videos are far more engaging than static images.
• Be relatable: Feature your team to build a human connection.
• Use the “Rule of Three”: Add a new element of engagement every three seconds (think visuals, text overlays, or action shots).

By fine-tuning your targeting and serving this type of content to both pre-appointment and post-appointment audiences, you’ll see your conversion rates skyrocket.

Here’s another trick top businesses use: keep track of emails from inactive or lost leads. Later, you can run a targeted campaign offering a discount specifically for this group. It’s a great way to win back those who didn’t convert the first time around.

MANAGING EFFECTIVE SOCIALS AND RUNNING ADS TAKES ALOT OF TIME...

This is very true and it's something a lot of businesses have to deal with, however you can find solutions for this, like outsourcing to a social media agency, if you are looking to free up time and up your digital marketing game, you can book in a meeting with Voxon by clicking on this link.