EVERY APPOINTMENT BASED BUSINESS HAS HEARD THESE WORDS...
"uuuum ill think about it", "im going to ask the mrs first" and "ill have a think and give you a call back"... Were going to show you just how huge businesses use meta ads to push sales, post appointment...
WHAT DOES THIS SYSTEM REQUIRE?
This system requires 2 main things:
- The prospects' email
- A well maintained Facebook and Instagram account
BREAK DOWN OF THE SYSTEM
As social media managers, Meta adding the email targeting option in AD campaigns is nothing but a godsend. It allows the business to target accounts associated with an email. (You can probably see where I'm going with this marketing trick...)
THE SET UP
When the prospect signs up for an appointment, make sure you're getting their personal email. Once you have their email, put it into the email FB association targeting system.
HOW TO RUN THIS CAMPAIGN
You're going to need two things for this campaign to work
1. Social media
2. Fine tuned Ad campaigns
Social media pages:
The first thing any meta campaign needs is a good social media page to back it up, this is so when people click on your account they can find more information about your service, past client testimonials and get a better connection with your team
Ads:
Your ads need to include the following
- Testimonials
- Offers your currently running
Heres some tips to make better ads:
- Your ads need to be in a video format, this increases your videos engagement and general watchability tenfold.
- Your ads should include your staff being relatable to help build a connection
- Use the rule of three for engagement (there needs to be a new form of engagement every 3 seconds)
By managing to fine tune your ads and show this type of content to people pre and post appointment, then your conversion rate is going to shoot through the roof.
Another neat trick these businesses do is write down lost / inactive leads email information and later on run a discounted campaign for these people specifically.
BUT MANAGING EFFECTIVE SOCIALS TAKES ALOT OF TIME
This is very true and it's something a lot of digital businesses have to deal with, however you can find solutions for this like outsourcing to a social media manager, if you are looking to free up time and up your digital marketing game you can book in a meeting with Voxon by clicking on this link.