And it proves (again) why targeting your niche beats marketing to “everyone” every single time.
We recently ran two campaigns for a driving school client:
1️⃣ Campaign A – a generic ad targeting everyone
2️⃣ Campaign B – a women-only ad with female-specific creatives. Both campaigns were set up the same way… except for the audience. Here’s what happened:
The “everyone” campaign brought in leads at £1.50
The women-only campaign delivered leads at £1.10
That’s a 26.7% cheaper cost per lead — just by speaking directly to the right audience instead of trying to appeal to everyone. And if both campaigns had £1,000 in ad spend each:
At £1.50 CPL, Campaign A would generate around 667 leads
At £1.10 CPL, Campaign B would generate around 909 leads
That’s an extra 242 leads purely from niche targeting.
And this is why niche targeting matters:
👉 You resonate deeper
👉 You remove the “scroll past” effect
👉 You get higher intent leads
👉 Your ad spend goes further
👉 You win more customers for less. Most businesses think they need more reach.
What they actually need is better relevance.
Want us to dial in your niche and turn your content + ads into a proper lead-generating system?
You know where we are.
🌐 https://voxon.digital
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